Being a an advocate of pubic relations I always say, “Stand up for what you believe and follow your dreams.” This quote relates to the public relations world in many types of scenarios. As PR consultants, it is our main job to back up our client 100% of the time. When doing so, advocacy in public relations is thrust into play.
Advocacy is “the act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support (Dictionary.com).” Advocacy is one of the main reasons why many different types of companies and incorporations are so successful. In order to be successful you have to have a team that backs you up, fights for you and builds you up. That goes for any experience you put yourself into. Any realistic action that comes into your imagination you can do, it is your supporters who build upon what you done an make it all that it is
I did some research and found some easy and quick steps for a better advocacy group. The six steps involve (asaecenter):
Set Goals
- Don’t just jump into public relations, do your research first
- Make sure u have a goal in mind at the end of your campaign
Identify Your Strengths:
- Always start with your strongest positions- this will help get the ball rolling.
- Be able to back up our statements with evidence, to increase your credibility.
Stay on task:
- Since you have identified your goals strengths and weaknesses work on them
- Dont take time getting your point across do it immediately.
Be able to defend and argue your case:
- It is your job to know how to argue your case and defend it.
- Make sure you communication tactics will be effective and successful.
Respect your coworkers:
- Be cordial and respectful do not disrespect your audience
- Being calm, respectful and understanding goes a long way.
Everyone must participate:
- Be sure to make all members participate in one way or another- no one likes a lazy teammate
- The more participating the better the brainstorming, the quicker and less shoddy the work is done
Dictionary.com, http://dictionary.reference.com/browse/advocacy?s=t
asaecenter, www.https://www.asaecenter.org/Resources/ANowDetail.cfm?ItemNumber=168479
kspencer27 