Things that I have learned so far this year in public relations, are being prepared, persevering, and don’t procrastinate.
If you come with the prepared mindset that you can do whatever you want. I came in with the mindset at first that this was impossible to do and no one person can do a 40-paged paper about a client they barely even knew. I was quickly proved wrong. Although this class is very hard, life is hard, every time you finish a battle you’re working your way into another. I started out slow, slacking off, missing assignments and all the time I was thinking, “that’s nothing and I can make it up later.” This class told me that if you slack off and you miss something due here is just like you slacking off and missing a day in your career, just like your career you miss to many and you will be fired.
This class also taught me how to persevere, through all the bad times, it will get better you must weather the storm before you get to the calm. Every time your struggling with a paper or with your life in general, you must pick your head up and keep fighting. Everyone has battles that they go through, some we win and others we lose but you live to fight another day. This class is a prime example of it, all year I was struggling thinking that there was no way of finishing my Campaign Plan book. Well I did it!!! I finished my plan book with time for edits and time to spare. It shows that if you keep doing the work and keep practicing it in life you can get it done if its possible. The little edits we did for the multiple parts of our plan book. These, little parts, or so I thought were the stepping-stones to what linked the plan book together.
Last but not least, procrastination if you procrastinate you will ultimately fail! Procrastination is the worst thing you can do for creating a plan book. All the assignments have a date for particular reasons, because if the stepping-stones are out of place then the stairs will fall. In this semesters class I either was confused and turned in the wrong assignment or didn’t do the assignment at all but whatever I didn’t do gave me terrible complications in the end while preparing your plan book. Just as in life if you procrastinate at work you work will be shoddy or unorganized making you seem like less of a person or a person that does not care about their work. Procrastination is one of the worst things you can do on a plan book because if you do such shoddy work that isn’t just something you can throw away, you must use it later to build on and make sure your plan book is up to par. The final is all about your book just like your work, its not how you start its how you finish and if you persevere through all the things and hardships and have a competitive mindset you will do well on your plan book and more important, in life as well.
Looking back at my past Pr. definition, I never had one hahaha. I guess it was my ignorance that kept me from voicing my opinion. After taking full semester designated to public relations and media advertising I realized that Public Relations is mainly the interaction between the company and or public relations advertising agency and not how they communicate to the people but how they communicate WITH the people. Public relations is a theory of communication (excellence in public relations and communications hand book). Everyday we communicate to one another and this is just another version of public relations, the only thing different is public relations is used for the corporations to be able to communicate with a certain target audience and their already loyal customers. The problem was that we didn’t understand the most powerful marketing tool of all: public relations (PR). We assumed that business success would automatically translate into recognition. And we were overly cautious about what we said in public—so that we were “known for the right things”(VB-News). This goes to show you that if you are planning on doing any type of advertising, Public relations is the way to go. I mean public relations deals with so many different aspect of the advertising field; it deals with media, press release, brochures, posters, sneak peaks, twitter, Facebook, Instagram, audio cast, news paper articles, podcast, and etc. When it comes to public relations it is a vast subject to just give a general definition on mainly because it is constantly changing everyday. Public relations is the future of all companies and the world as we know it, everyday we are surrounded by new types of relations whether its by word of mouth, billboard, or a television commercial, public relations has had or has something to do with it.
Clearly a great PR agency or department is worth their weight in… well, perhaps currency, if not gold (Forbes). They are absolutely right without public relations companies would never know what their consumers want or what the people are looking for and sales prices would drop incredibly. Public Relations is like the Superman for all companies, they come and do research find out the target population come up with a new and improved image and then on top of that they campaign, promote, and evaluate their efforts for the company and themselves to build off of. Before their was public relations the only way to promote one’s self was to post an ad in the newspaper and now we have modernized so much that we have blogs such as this one and Facebook, and Twitter where the cost is almost nothing to promote your product or try to improve the image of your company, and we have none other to thank but public relations, because if it wasn’t for them trying to find new and better ways to promote their clients there would be no need for advertisements going through twitter and Facebook and this blog would be obsolete.
excellence in public relations and communications hand book