Diversity in PR

As the country sees individuals with diverse backgrounds and experiences in roads in areas of business and government, it is important for the public relations industry to reflect the society we live in (Council of Public Relations Firms).  I believe that in order for more businesses to strive in todays economy, they must diverse themselves.  The world is such a diverse place now and America as a whole is just like a big melting pot with all different kinds of cultures and ethnicities all in one.  In order for businesses to be able to compete with one another they must have a multi-cultural background.  There are so many different types of customers public relations agencies try to reach out to in order to create a branding image for their client or corporation.  The best corporations have a wide following base of customers from all different places of the world.  The more a company can expand, the better off they will be in the work environment.  Diversing the public relations work place can not only make that possible but in a article i read it states that ”diversity of thought at your business can boost innovation and creative problem-solving. People bring different cultures, backgrounds, and personalities to the table — and those differences shape how they think” (Griswold 2013).  

Examples of effective diversity management illustrated the connection between diversity and the strategic management of public relations.(Linda Childers Hon & Brigitta Brunner )  Having a more diverse company can be the best thing to happen in the workplace both ethnic wise and demographic wise.  It shows that the company can relate more with their consumers and will do what ever it takes to please the customer base.  This shows the consumers that they will be welcomed with open arms and not discriminated against rather than just used and thrown to the side.  Also it gives security to the upcoming youth of different ethnic backgrounds, where they feel they can work together as a team and grow rather than throwing each other under the bus and eventually hurting the company.

Thank You for reading.


Council of Firms. Diversity & Inclusion Resources. 2014. http://prfirms.org/resources/diversity-inclusion-resources

Alison Griswold. Why ‘Thought Diversity’ Is The Future Of The Workplace. 2013. http://www.businessinsider.com/the-future-of-workplace-diversity-is-here-2013-9

Linda Childers Hon & Brigitta Brunner. Diversity Issues and Public Relations. Nov. 2009. http://www.tandfonline.com/doi/abs/10.1207/S1532754XJPRR1204_2#.UucmyXn0Bo4



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